What is SEO and Social Media Marketing Services

In the growing digital landscape, outsourcing services have turned out to be cost-effective for established businesses and start-ups, and the services are not just limited to customer support services today companies offer diverse services, and SEO and social media marketing services are some of the emerging services. Business needs to offer distinguished products but what is more important is to have visibility and reach in the online world.


   

How SEO and Social Media Marketing works?

Let’s understand how each of the service works-

·        Search Engine Optimization

It involves optimizing website to rank ahead in search engine result pages (SERPs) like Google, Yahoo and Bing to improve the visibility. When users search for keywords that are relevant to your business, SEO ensures that your website appears on top by improving its ranking. It involves keyword research, on-page optimization (optimizing title tags, meta description and content), off- page optimization (building backlinks), technical SEO and content marketing.

·         75% of users don't click past the first page of search results. (Sources: SEO.com, AIOSEO)

·        Social Media Marketing – involves social media platforms like Facebook, Instagram and LinkedIn to connect with target audience to generate leads, brand awareness and drive engagements. It is a digital marketing strategy which involves creating engaging content, run advertising campaign and leverage social media analytics.

·         The total number of social media users is expected to reach over 6.05 billion individuals by 2028. (Source: DSMN8)

Benefits of Combining SEO and Social Media Marketing Services

You can’t optimize what you don’t measure.” – Moz

Combining SEO and Social media marketing can provide significant results in increased visibility and reach. By sharing SEO-optimized content on various social platforms, you increase its reach and enhance website traffic, when content is optimized, with relevant use of keywords it will be easier for a Google search engine to identify the content and rank it higher and when such content links are shared on social media it allows user to visit the link and provide the link access to a larger audience which indirectly increases organic traffic which leads to brand awareness, engagement and customer loyalty.

For example, An XYZ handcrafted leather goods business optimizes its website for "handmade leather bags" (SEO). They share blog posts on leather care on Instagram and Facebook (Social Media). This results in content reach drives website traffic from social media, and builds backlinks, improving their local search ranking and building brand trust among customers.

Partner with Razor Infotech for Digital Marketing Services

We offer multiple services in digital marketing that aim to help businesses create client retention rates and data-driven strategies to understand the niche of your digital landscape and provide industry experts who evaluate your audience and offer service at competitive pricing with high ROI. We believe in understanding the UVP of every business and give unique solutions tailored to your business needs. We value trust and appreciate our clients for staying our loyal customers.

We offer expertise in –

SEO, Local SEO, Technical SEO, Social Media Marketing, Pay Per Click Management, Content writing, Online Reputation Management, Ecommerce Marketing, Email Marketing and Ecommerce Web Design

Razor Infotech is committed to being your trusted partner and help you harness the full potential of integrated digital marketing to achieve your business goals. Let us help you achieve your digital potential.


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