Web App vs Mobile App: Which is Better for SMEs?

An SME (small or medium business) many times wonders whether to build a mobile app or a web app. This decision is not easy to take, as both platforms help in making your business digital - but which one will be right to choose? In this blog, we will understand in detail the difference between a web app and a mobile app, their advantages and disadvantages, and which one is better for SME.



What is a Web App and Mobile App?

Web App

A Wep App is an interactive software that you can access via the internet in any browser (eg, Chrome, Firefox, Safari). It looks like a website but has more functionality, such as logging in,making online bookings, saving data, or viewing the customer dashboard. It can be used directly from the browser without installing anything.


Mobile App

A Mobile App is an application that is specifically designed for mobile or tablet, and you have to install it on your device. These apps run on Android or iOS platforms and make full use of the phone's features like location, camera notifications. For example, Apps like WhatsApp, Zomato, Phonepe, and Paytm.

Difference between Web App & Mobile App?


  • Method of access:

You can open the Web App directly in any browser (like Chrome, Safari), whereas the Mobile App has to be installed on a Mobile.


  • Installation:

Web App does not require installation, whereas the Mobile App needs to be downloaded from the Play Store or App Store and then installed.


  • Internet requirement:

Web Apps mostly run on the internet, whereas some Mobile Apps can work even without the internet.


  • Updates and experience:

Web App gets updated automatically from the server, and its interface is simple. Whereas a Mobile App has to be updated manually and it gives a more interactive and personalized experience.


Benefits of Web App for SMEs


  • Low development cost:

Web App development is usually cheaper than a Mobile App. This allows small businesses to create their digital presence on a low budget.


  • Cross-platform support:

A single web app can run on Android, iOS, and Desktop. This eliminates the need to create separate apps for different devices.


  • Quick launch:

No app store approval process can be launched directly. SMEs can enter the market in less time and reach users faster.


  • Easy maintenance:

All users get updates at once; there are no separate versions. This saves both time and money in technical work.

Benefits of Mobile App for SMEs


  • Better user experience:

Mobile apps are faster, smoother, and more interactive. It gives users personalised features and a great interface, which increases engagement.


  • Offline access:

Many mobile apps allow some features to run even without the internet. This is beneficial for users where there are network issues.


  • Direct engagement through notifications:

Push notifications allow businesses to deliver their messages directly to users. Sending deals, offers, or reminders increases customer engagement and retention.


  • Use of phone features:

Mobile apps can use the camera, location, microphone, etc. This gives users a smarter and more convenient experience, like QR scanning or GPS tracking.

What should SMEs choose?


When to choose a web app?

If you have a limited budget, want to launch an MVP quickly, and need a solution that works on both mobile and desktop, a web app is better. It does not require installation and is easy to maintain.


When to choose a mobile app?

If your customers interact frequently, you want to send notifications or need to use phone features like camera, location - a mobile app is more beneficial, as it helps create a better user experience and a loyal customer base.

Is a combination of both possible?

Yes! Many SMEs start with an IT solution of a Web App and as the user base and demand grow, they develop a Mobile App, or they get a progressive Web App (PWA) developed, which, despite being a web app, gives a mobile app-like experience.

Conclusion 

Web App and Mobile App both have their own merits. If you want to get started digitally quickly with a limited budget, then a Web App is a viable option. On the other hand, if you are focusing on better user experience, branding, and customer engagement, then a Mobile App proves to be more effective. SMEs should choose the technology as per their goals, target audience, and growth plan - to get the full benefit of the investment. If you are also looking for a similar solution for your business, then starting with an experienced and trusted tech partner like Razor Infotech is a smart move. 

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